The Social Network Sweetspot?
An insightful article online (http://bit.ly/demographix) reveals some relevant facts about the average social media user with implications to the door and millwork Industry. The lead paragraph of the article states,
Social media: it's not just for kids. In fact, social media as a whole is dominated almost entirely by people old enough to have kids – the average user of a social network is 37 years old. Millennials – people born between 1978 and 1994 (current ages 16-32) – were the first generation to be “raised” on the internet, and represent a significant portion of all online users.
Millennials are expected to be more influential than the baby boomer generation. As a group they spend an average of 23 minutes online each day – 75% use social networking sites and 59% get their news from the internet.
Considering how to reach your customers? Don't overlook social media!
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